{"id":38071,"date":"2026-05-04T17:45:37","date_gmt":"2026-05-04T15:45:37","guid":{"rendered":"https:\/\/metricool.com\/?p=38071"},"modified":"2026-05-11T12:23:03","modified_gmt":"2026-05-11T10:23:03","slug":"linkedin-marketing","status":"publish","type":"post","link":"https:\/\/metricool.com\/linkedin-marketing\/","title":{"rendered":"LinkedIn Marketing Guide for Businesses 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Getting_Started_With_Your_LinkedIn_Strategy\" >Getting Started With Your LinkedIn Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Optimizing_Your_LinkedIn_Profile\" >Optimizing Your LinkedIn Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#7_LinkedIn_Marketing_Aspects_to_Consider_For_Your_Strategy\" >7 LinkedIn Marketing Aspects to Consider For Your Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#LinkedIn_Ads_Give_Your_Content_A_Boost\" >LinkedIn Ads: Give Your Content A Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Analyzing_Your_LinkedIn_Marketing_Strategies\" >Analyzing Your LinkedIn Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#B2B_Marketing_on_LinkedIn\" >B2B Marketing on LinkedIn<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">LinkedIn is the leading professional social network. Beyond connecting with colleagues and scrolling through industry news, it\u2019s a powerful platform for building your brand, finding new clients, hiring talent, and establishing authority in your field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you\u2019re only using it to accept connection requests, you\u2019re not fully leveraging its potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is different from other social networks in one important way: everything here is built around the professional world. If you want to get the most out of it from a marketing perspective, here\u2019s everything you need to build a LinkedIn strategy that works in 2026.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/automate-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Automate Your LinkedIn Content <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-your-linkedin-strategy\"><span class=\"ez-toc-section\" id=\"Getting_Started_With_Your_LinkedIn_Strategy\"><\/span>Getting Started With Your LinkedIn Strategy <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people are on LinkedIn for one of two reasons:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6\ufe0f They have a personal profile and are <a href=\"https:\/\/metricool.com\/open-to-work-on-linkedin\/\">actively looking for a job<\/a> or want to grow their personal brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6\ufe0f They&#8217;re representing a company and want to increase its visibility and reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, you&#8217;ll need a strategy to make it work. Here&#8217;s how to build one from scratch.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udca1<strong><a href=\"https:\/\/metricool.com\/tips-for-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Tips to Grow Your LinkedIn Profile<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to Grow on LinkedIn: 6 Ways to improve your LinkedIn Strategy \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FDLckD2jV9o?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-your-company-page\">Create your company page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your LinkedIn Page is your brand&#8217;s window to the professional world. It&#8217;s where prospective customers, potential partners, future employees, and people interested in what you do come to learn more about your business.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udcdd <strong><a href=\"https:\/\/metricool.com\/linkedin-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Guide for Beginners<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These pages should help your marketing strategy and include all the relevant information about your brand or company. Take it as if it were your cover letter to capture the attention of future customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A LinkedIn company Page allows you to include updates to promote and show your audience the products or services that you are offering.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"621\" height=\"862\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-company-page-linkedin.jpg\" alt=\"metricool linkedin company page\" class=\"wp-image-234273\" title=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-company-page-linkedin.jpg 621w, https:\/\/metricool.com\/wp-content\/uploads\/metricool-company-page-linkedin-216x300.jpg 216w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Having a LinkedIn Company Page brings a lot of advantages to your marketing strategy\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd25 People interested in your company can learn more about it by entering your Page profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd25 You can post job offers and hire new staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd25 You can create a communication plan to introduce your products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd25 Help improve your content rankings and position on LinkedIn. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personal Profile vs. Company Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we think about LinkedIn strategy, the Company Page is usually the first thing that comes to mind. But our recent data tells a different story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re deciding where to focus your energy \u2014 your Company Page or the personal profiles of your leadership team \u2014 the data points to personal profiles. In 2026, <strong>Personal Profiles generate 63% higher engagement than Company Pages at almost every account size<\/strong>. People comment on people, not on brands. That said, Company Pages get shared nearly 15x more, so the smartest strategy is using your personal profile to start conversations and your Company Page to amplify them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"698\" height=\"470\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-641.jpeg\" alt=\"metricool linkedin study 2026 data\" class=\"wp-image-234274\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-641.jpeg 698w, https:\/\/metricool.com\/wp-content\/uploads\/image-641-300x202.jpeg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><figcaption class=\"wp-element-caption\">Credit: Metricool 2026 LinkedIn Study&nbsp;<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In the next step, we will tackle how to optimize your account, improve the position of your page, and analyze how your industry competitors are doing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-your-linkedin-profile\"><span class=\"ez-toc-section\" id=\"Optimizing_Your_LinkedIn_Profile\"><\/span>Optimizing Your LinkedIn Profile <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How can you optimize your LinkedIn page? There are a few actions you can focus on to make sure your profile accurately represents your brand, and that it clearly explains what your company does. You want to ensure that viewers are 100% clear about your brand&#8217;s purpose when visiting your page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strong Profile Picture<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is a window to the professional world, a platform to interact with thousands of professionals and companies. This is why your image is crucial for your LinkedIn marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it&#8217;s necessary to have a profile picture that reflects your brand accurately, whether that&#8217;s a brand logo, professional headshot, or an image of your work in action. Whatever you think will best represent your brand, and encompass your brand identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accurate &#8216;About&#8217; Section<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The \u2018About\u2019 section is where users find the key information about your company: <strong>your description, website, industry, company size, headquarters, and year founded<\/strong>. Keep it updated and make sure it reflects where your brand is today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Work Samples, Collaborations, Projects<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is where you can show off your professional work, so why not flex a little? Post your latest projects, collaborations, or campaigns. With LinkedIn, you can also <strong>pin posts to your LinkedIn page<\/strong>, so when viewers navigate to your Home page, they can see this content here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proper LinkedIn Image Sizes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Photos and videos are key for your LinkedIn marketing strategy. Each day more users prefer seeing photos over reading text, so your images, videos, and GIFs must be correctly sized<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On LinkedIn, the main focus should be on the quality of your profile and content. Therefore, the images that accompany the content must be the right size to keep up with the quality of the content.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/linkedin-images-sizes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Image Size Guide<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-linkedin-marketing-aspects-to-consider-for-your-strategy\"><span class=\"ez-toc-section\" id=\"7_LinkedIn_Marketing_Aspects_to_Consider_For_Your_Strategy\"><\/span>7 LinkedIn Marketing Aspects to Consider For Your Strategy <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once your LinkedIn profile is optimized it is time to take a step forward and stand out with your marketing strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-understanding-the-linkedin-algorithm\"><strong>1. Understanding the LinkedIn algorithm<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Like every social platform, LinkedIn uses an algorithm to decide what shows up in people&#8217;s feeds. Understanding how it works gives you a real advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The algorithm has two main priorities: <strong>surfacing relevant content<\/strong> and <strong>promoting engagement<\/strong>. That means your content needs to be useful and specific to your niche \u2014 this isn&#8217;t the place for casual or off-topic posts.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udca1<strong><a href=\"https:\/\/metricool.com\/linkedin-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Algorithm Explained<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing worth knowing: not all engagement on LinkedIn is visible. According to <a href=\"https:\/\/metricool.com\/linkedin-trends-study\/\">Metricool\u2019s latest LinkedIn Study<\/a>, clicks on links, carousels, and videos all count as interactions and factor into your engagement rate, even if nobody pressed a like button. In 2026, clicks are up 5% while likes and comments are down, which means <strong>people are interacting with content more than the numbers suggest<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"667\" height=\"525\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-642.jpeg\" alt=\"metricool linkedin study 2026 clicks up\" class=\"wp-image-234275\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-642.jpeg 667w, https:\/\/metricool.com\/wp-content\/uploads\/image-642-300x236.jpeg 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-increasing-your-engagement-nbsp\">2. Increasing your engagement&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement is about getting your audience to interact with your content \u2014 likes, comments, shares, and replies. LinkedIn actively promotes content that drives engagement, so the more your audience interacts with your posts, the more visibility you get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make that happen, you need content that genuinely resonates. And two simple tactics backed by data make a real difference:<strong> posts that include a question get 77% more comments than those that don&#8217;t<\/strong>, and posts with a clear call to comment drive significantly more conversation too. If you want engagement, ask for it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"202\" height=\"207\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-643.jpeg\" alt=\"\" class=\"wp-image-234277\"\/><figcaption class=\"wp-element-caption\">Credit: Metricool LinkedIn Study 2026<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Two quick wins also worth knowing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharing links in Company Page posts doesn&#8217;t hurt reach. In fact, posts with links get 51% more impressions and 41% more interactions than those without. The link isn&#8217;t the problem; a weak post around it is.<\/li>\n\n\n\n<li>Posts with at least one hashtag get 85% more impressions on average, but keep it between 1 and 5 hashtags, and make sure each one is relevant to what you&#8217;re posting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you want to know how to measure your engagement on LinkedIn?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/increase-engagement-on-linkedin\/\" type=\"link\" id=\"https:\/\/metricool.com\/increase-engagement-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Measure LinkedIn Engagement<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choosing the right content formats<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where most LinkedIn strategies leave the most on the table. Image and video account for nearly 75% of all posts on the platform, yet carousels and multi-image posts consistently outperform them on interactions, engagement, and reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Metricool&#8217;s 2026 LinkedIn Study,<strong> carousels generate 11x more interactions than images<\/strong>, however, images are still posted 6x more often. Multi-image posts have the highest engagement rate of any format. And<strong> polls reach nearly 3x more people per post than any other format,<\/strong> despite being the least used of all. The gap between what most people post and what actually performs has never been wider.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/linkedin-trends-study\/\"> Get Your Free Copy of Metricool\u2019s 2026 LinkedIn Study<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mix up your content formats. LinkedIn supports carousels, videos, articles, events, newsletters, polls, and documents. Use them, and track which ones your audience responds to most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-improving-your-linkedin-social-selling-index-ssi\">4. Improving your LinkedIn Social Selling Index (SSI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn SSI stands for Social Selling Index.&nbsp;What does this mean? LinkedIn gives an index to the accounts about how they position as a personal brand amongst the rest of users, that is, the position that LinkedIn considers that your brand occupies on people\u2019s minds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This index is a number based on 4 factors:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc If you have a complete profile <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc If you are connecting with the right people <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Your LinkedIn activity <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Professional relationships and engagement <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn&#8217;s SSI is on a 0 to 100 scale, so ideally you <strong>want to have an SSI score of 75 or higher<\/strong>. Pay attention to this index because it can help you with your marketing strategy!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong> \ud83d\udd27&nbsp;<a href=\"https:\/\/metricool.com\/linkedin-ssi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Your LinkedIn SSI<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-posting-job-offers-on-linkedin\">5. Posting job offers on LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are you looking to hire a new employee at your business? One way to find the best candidate is by posting your ad on the professional social network, LinkedIn. You can create new job listings by navigating to the <strong>&#8220;Jobs&#8221;<\/strong> section, and clicking on <strong>&#8220;Post a free job&#8221;<\/strong>. This will take you to a page where you can add the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Job title<\/li>\n\n\n\n<li>Company<\/li>\n\n\n\n<li>Workplace type<\/li>\n\n\n\n<li>Job location<\/li>\n\n\n\n<li>Job type<\/li>\n\n\n\n<li>Job description<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to Post a Job on LinkedIn \ud83d\udcbc STEP BY STEP GUIDE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J6r00kApapQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin-recruiter\"><strong> 6. Scheduling posts on LinkedIn<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency matters on LinkedIn, and scheduling your content in advance makes it a lot easier to maintain. With Metricool, you can plan and schedule your LinkedIn posts, set up content autolists, and keep your profile or company page active without having to post in real time every day.Timing matters more than most people realize. Half of a post&#8217;s lifetime impressions happen within the first 48 hours \u2014 and for Personal Profiles, <a href=\"https:\/\/metricool.com\/linkedin-trends-study\/\">nearly 40% of all interactions<\/a> happen on day one. Publishing at the wrong time doesn&#8217;t just cost you a few impressions, it costs you the window where your post has the most momentum.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/how-post-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Post on LinkedIn<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-copywriting-for-linkedin\">7. Copywriting for LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, that&#8217;s right, persuasive writing also has a place on LinkedIn, where you convert prospects into customers in the B2B world. By applying an excellent copywriting content strategy, you can succeed in the professional social network and attract new users to convert them into customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you will have to prepare your content well and think about which sections to apply it to: your profile, posts, or resume.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udca1 <strong><a href=\"https:\/\/metricool.com\/copywriting-for-linkedin\/\">Copywriting for LinkedIn<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads-give-your-content-a-boost\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_Give_Your_Content_A_Boost\"><\/span>LinkedIn Ads: Give Your Content A Boost <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn also allows you to invest in ads to increase the visibility of your business and achieve your marketing goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This professional platform brings a great advantage for advertising: the possibility of segmenting your audience and therefore, reaching the public that is interested in you or your brand..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn lets you make two types of ads:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\ufe0f\u20e3&nbsp;<strong>Sponsored Content:<\/strong>&nbsp;To promote your company and increase your visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\ufe0f\u20e3&nbsp;<strong>Traditional ads:&nbsp;<\/strong>With texts and images, very popular to promote courses, webinars, ebooks, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to learn more about each type of LinkedIn ads and what you can use them for, click on the following article:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/linkedln-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Launch LinkedIn Ads Campaigns <\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analyzing-your-linkedin-marketing-strategies\"><span class=\"ez-toc-section\" id=\"Analyzing_Your_LinkedIn_Marketing_Strategies\"><\/span>Analyzing Your LinkedIn Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You won&#8217;t know how well your LinkedIn page is working if you don&#8217;t analyze the numbers. Analyzing your content is vital to understanding what content has worked best, so you can continue to improve your strategy and create content that is valuable for your audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, if you don&#8217;t know if your strategy is profitable, this might be costly both in terms of time and money. To assess your LinkedIn strategy, you must know the social network well and measure all relevant parameters:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Community growth <\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Interactions <\/li>\n\n\n\n<li>Reactions<\/li>\n\n\n\n<li>Shares <\/li>\n\n\n\n<li>Clicks <\/li>\n\n\n\n<li>Top-performing content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Within Metricool, you have all of this data at hand. See how your profile has grown, how many people have clicked on your content, where your engagement rate sits, how many people have shared your content, and what posts have performed the best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One more metric worth tracking:<strong> your content&#8217;s lifespan<\/strong>. Our data shows that by day three, most posts have already peaked on both impressions and interactions. If you&#8217;re not publishing at the right time, you&#8217;re giving up the window where your content has the most momentum.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-1024x478.png\" alt=\"\" class=\"wp-image-126845\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-1024x478.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-300x140.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-768x358.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool.png 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\udd27 <a href=\"https:\/\/metricool.com\/linkedin-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Analytics with Metricool<\/strong><\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Marketing_on_LinkedIn\"><\/span>B2B Marketing on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business-to-business, or B2B, marketing refers to a business&#8217;s process of promoting products and services to other companies to help them improve their operations. B2B marketing is very important and there are some key components to keep in mind when creating your strategy: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know your audience<\/strong>: Narrowing down your audience is very important to know their wants and needs to target the right group of people. LinkedIn offers a wide variety of professional targeting parameters. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze your competitors<\/strong>: Knowing who your competitors are is not enough, it is important to see what is working and not working for them and how you can do better. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set<\/strong> <strong>Objectives<\/strong>: Set clear and measurable goals that will drive your business revenue. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure Success<\/strong>: LinkedIn offers very in-depth analytics for you to use on their <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/business-manager\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Manager<\/strong><\/a> page where you can measure all of your efforts. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Map out your customer&#8217;s journey<\/strong>: B2B content needs to reach the right people in the right context at the right time and right place. Consider: which topics they search, which platforms they utilize, etc. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Form relationships<\/strong>:&nbsp;Emotion, trust, and real relationships are a vital part of B2B marketing. Rather than competing with other businesses, think about what brand collaborations and partnerships you can form for lasting relationships. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"Strategies on LinkedIn - Tips to Become an Expert on LinkedIn! \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fd9O9OP3dM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is everything about how to create a successful LinkedIn Marketing Strategy. Now is your turn to create one! Metricool is here to help you manage your LinkedIn account and any other social platforms you manage. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Note that LinkedIn connection with Metricool is a Premium feature, but also unlocks a variety of advanced features not available in the Free plan. View all our <strong><a href=\"https:\/\/metricool.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pricing plans here<\/a>,<\/strong> and while you&#8217;re at it, go ahead and create your Metricool account! <\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Create Your Metricool Account<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network at the moment. Discover how here!<\/p>\n","protected":false},"author":34,"featured_media":129527,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829881],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-38071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","etiqueta_analitica-linkedin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn Marketing Strategy and Techniques for Businesses<\/title>\n<meta name=\"description\" content=\"Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/linkedin-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing on LinkedIn [Guide 2019]\" \/>\n<meta property=\"og:description\" content=\"Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network at the moment. 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