{"id":235143,"date":"2026-05-13T09:17:33","date_gmt":"2026-05-13T07:17:33","guid":{"rendered":"https:\/\/metricool.com\/?p=235143"},"modified":"2026-06-05T15:12:03","modified_gmt":"2026-06-05T13:12:03","slug":"etude-tiktok","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/etude-tiktok\/","title":{"rendered":"\u00c9tude TikTok 2026 : formats, croissance et strat\u00e9gie"},"content":{"rendered":"\n<div class=\"wp-block-group has-kb-palette-3-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><style>.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{display:flex;}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col,.kadence-column235143_df3f9f-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{background-color:#d5f0fe;}.kadence-column235143_df3f9f-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column235143_df3f9f-34{position:relative;}@media all and (max-width: 1024px){.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column235143_df3f9f-34, .kt-inside-inner-col > .kadence-column235143_df3f9f-34:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column235143_df3f9f-34 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column235143_df3f9f-34 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column235143_df3f9f-34 heading-s\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f, .wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f[data-kb-block=\"kb-adv-heading235143_29f467-0f\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:0px;text-align:left;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f[data-kb-block=\"kb-adv-heading235143_29f467-0f\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f[data-kb-block=\"kb-adv-heading235143_29f467-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f, .wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f[data-kb-block=\"kb-adv-heading235143_29f467-0f\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f, .wp-block-kadence-advancedheading.kt-adv-heading235143_29f467-0f[data-kb-block=\"kb-adv-heading235143_29f467-0f\"]{padding-top:0px;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading235143_29f467-0f heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading235143_29f467-0f\">T\u00e9l\u00e9chargez l\u2019\u00e9tude <strong><mark true=\"true\" class=\"kt-highlight\">TikTok<\/mark><\/strong> <mark true=\"true\" class=\"kt-highlight\">2026<\/mark><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66, .wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66[data-kb-block=\"kb-adv-heading235143_5bbf99-66\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66[data-kb-block=\"kb-adv-heading235143_5bbf99-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66[data-kb-block=\"kb-adv-heading235143_5bbf99-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66, .wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66[data-kb-block=\"kb-adv-heading235143_5bbf99-66\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66, .wp-block-kadence-advancedheading.kt-adv-heading235143_5bbf99-66[data-kb-block=\"kb-adv-heading235143_5bbf99-66\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading235143_5bbf99-66 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading235143_5bbf99-66\">Remplissez le formulaire et<strong> obtenez votre ressource gratuite<\/strong><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column235143_fe3720-56 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:0px;}.kadence-column235143_fe3720-56 > .kt-inside-inner-col,.kadence-column235143_fe3720-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column235143_fe3720-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column235143_fe3720-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column235143_fe3720-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column235143_fe3720-56 > .kt-inside-inner-col{background-color:#d5f0fe;}.kadence-column235143_fe3720-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column235143_fe3720-56{position:relative;}@media all and (max-width: 1024px){.kadence-column235143_fe3720-56 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column235143_fe3720-56, .kt-inside-inner-col > .kadence-column235143_fe3720-56:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column235143_fe3720-56 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column235143_fe3720-56 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column235143_fe3720-56 {    max-width: 600px !important;  }}.kadence-column235143_fe3720-56 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column235143_fe3720-56\"><div class=\"kt-inside-inner-col\">\n<div>\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=473\" id=\"mauticform_202605tiktokstudydownloadfr\" data-mautic-form=\"202605tiktokstudydownloadfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202605tiktokstudydownloadfr_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202605tiktokstudydownloadfr_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                                      \n<div id=\"mauticform_202605tiktokstudydownloadfr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202605tiktokstudydownloadfr_email\" for=\"mauticform_input_202605tiktokstudydownloadfr_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202605tiktokstudydownloadfr_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202605tiktokstudydownloadfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\n\n<div id=\"mauticform_202605tiktokstudydownloadfr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Je souhaite recevoir des communications avec des actualit\u00e9s, des offres, des promotions et\/ou des ressources de Metricool.<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n      \n<div id=\"mauticform_202605tiktokstudydownloadfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202605tiktokstudydownloadfr_submit\" type=\"submit\">T\u00e9l\u00e9charger<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202605tiktokstudydownloadfr_id\" value=\"473\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202605tiktokstudydownloadfr_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202605tiktokstudydownloadfr_name\" value=\"202605tiktokstudydownloadfr\">\n        \n    <\/form>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe, .wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe[data-kb-block=\"kb-adv-heading235143_297d18-fe\"]{max-width:704px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe[data-kb-block=\"kb-adv-heading235143_297d18-fe\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe[data-kb-block=\"kb-adv-heading235143_297d18-fe\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe, .wp-block-kadence-advancedheading.kt-adv-heading235143_297d18-fe[data-kb-block=\"kb-adv-heading235143_297d18-fe\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<p class=\"kt-adv-heading235143_297d18-fe wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading235143_297d18-fe\"><em><em><em><em><em>Metricool Software, S.L. traitera vos donn\u00e9es afin de vous envoyer la ressource demand\u00e9e et, si vous y consentez, pour vous adresser des communications commerciales sur nos actualit\u00e9s, offres et promotions. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, d\u2019effacement, de limitation, d\u2019opposition au traitement et de portabilit\u00e9 des donn\u00e9es. Vous pouvez exercer vos droits \u00e0 l\u2019adresse\u00a0<a href=\"mailto:legal@metricool.com\" target=\"_blank\" rel=\"noreferrer noopener\">legal@metricool.com<\/a>. Pour plus d\u2019informations, consultez la politique de confidentialit\u00e9 de Metricool.<\/em><\/em><\/em><\/em><\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok reste le roi des r\u00e9seaux sociaux\u2026 mais sa domination est-elle vraiment incontestable ou les premi\u00e8res failles commencent-elles \u00e0 appara\u00eetre ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le d\u00e9couvrir, nous avons analys\u00e9<strong> 2 314 756 publications provenant de plus de 92 000 comptes <\/strong>dans le monde entier afin de cr\u00e9er une \u00e9tude qui refl\u00e8te r\u00e9ellement l\u2019\u00e9tat actuel de la plateforme : ce qui fonctionne, les tendances \u00e0 suivre et comment les int\u00e9grer \u00e0 votre strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons pass\u00e9 au crible les donn\u00e9es pour r\u00e9pondre \u00e0 des questions comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quel format performe le mieux sur TikTok : vid\u00e9o ou carrousel ?<\/li>\n\n\n\n<li>Quel est le vrai poids de l\u2019algorithme dans les performances de votre contenu ?<\/li>\n\n\n\n<li>Les hashtags ont-ils encore un impact ?<\/li>\n\n\n\n<li>Les vid\u00e9os performent-elles mieux sur TikTok ou Instagram ?<\/li>\n\n\n\n<li>Quelles strat\u00e9gies aident les petites entreprises \u00e0 se d\u00e9velopper sur TikTok ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9chargez gratuitement l\u2019\u00e9tude compl\u00e8te et d\u00e9couvrez les strat\u00e9gies, tendances et formats qui fonctionnent vraiment en 2026, preuves \u00e0 l\u2019appui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"971\" height=\"539\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/EMAIL-blog-mid-image-2.jpg\" alt=\"\" class=\"wp-image-235626\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/EMAIL-blog-mid-image-2.jpg 971w, https:\/\/metricool.com\/wp-content\/uploads\/EMAIL-blog-mid-image-2-300x167.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/EMAIL-blog-mid-image-2-768x426.jpg 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette \u00e9tude, nous avons analys\u00e9 des comptes de toutes tailles et de nombreux secteurs afin d\u2019observer concr\u00e8tement comment les utilisateurs exploitent TikTok aujourd\u2019hui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un aper\u00e7u de ce que vous allez d\u00e9couvrir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Croissance sur TikTok :<\/strong> 44 % des comptes de moins de 100K abonn\u00e9s ont progress\u00e9 entre 2025 et 2026<\/li>\n\n\n\n<li><strong>Volume de contenu :<\/strong> +72 % de vid\u00e9os et +140 % d\u2019images\/carrousels publi\u00e9s par les utilisateurs Metricool<\/li>\n\n\n\n<li><strong>Comparaison des formats :<\/strong> la vid\u00e9o g\u00e9n\u00e8re 5x plus de vues et 6x plus d\u2019interactions que les images<\/li>\n\n\n\n<li><strong>Comment \u00eatre d\u00e9couvert :<\/strong> le feed \u201cPour Toi\u201d g\u00e9n\u00e8re 7 vues sur 10<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e9l\u00e9chargez d\u00e8s maintenant l\u2019\u00c9tude TikTok 2026 et d\u00e9couvrez tous les d\u00e9tails :<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-kb-palette-3-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><style>.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{display:flex;}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col,.kadence-column235143_500fa0-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{background-color:#d5f0fe;}.kadence-column235143_500fa0-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column235143_500fa0-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column235143_500fa0-b2 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 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Analyse de 2,3 M de posts pour d\u00e9couvrir les formats, tendances et strat\u00e9gies qui performent.<\/p>\n","protected":false},"author":242,"featured_media":235625,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035,829895],"tags":[],"etiqueta_analiticav2":[831107,831208,831207,831598,831624],"class_list":["post-235143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-tiktok","etiqueta_analitica-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude TikTok 2026 : donn\u00e9es, formats et strat\u00e9gie [T\u00e9l\u00e9chargement gratuit]<\/title>\n<meta name=\"description\" content=\"Qu\u2019est-ce qui fonctionne vraiment sur TikTok en 2026 ? 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