{"id":231230,"date":"2026-05-06T11:22:14","date_gmt":"2026-05-06T09:22:14","guid":{"rendered":"https:\/\/metricool.com\/?p=231230"},"modified":"2026-05-06T11:22:14","modified_gmt":"2026-05-06T09:22:14","slug":"social-media-onderzoek","status":"publish","type":"post","link":"https:\/\/metricool.com\/nl\/social-media-onderzoek\/","title":{"rendered":"Social Media Onderzoek 2026: Trends, Data en Wat Werkt"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/nl\/social-media-onderzoek\/#Vul_het_formulier_in_en_ontvang_je_gratis_kopie\" >Vul het formulier in en ontvang je gratis kopie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/nl\/social-media-onderzoek\/#Vul_het_formulier_in_en_ontvang_je_gratis_kopie-2\" >Vul het formulier in en ontvang je gratis kopie<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Wat gebeurt er nu eigenlijk op <strong>social media<\/strong>? Welke platforms zijn dit jaar <strong>gegroeid<\/strong>? Waar is de meeste <strong>interactie<\/strong>? Wat voor content trekt de <strong>aandacht<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de chaos van social media is <strong>data<\/strong> je enige kompas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Metricools Social Media Onderzoek 2026 hebben we meer dan 39 miljoen berichten van meer dan een miljoen accounts geanalyseerd. Dit rapport bevat honderden pagina&#8217;s die laten zien wat merken, bedrijven en contentmakers het afgelopen jaar daadwerkelijk op elk platform hebben gedaan.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id231230_3e5d1c-20{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id231230_3e5d1c-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id231230_3e5d1c-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id231230_3e5d1c-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id231230_3e5d1c-20{background-color:#d0e9d7;}.kb-row-layout-id231230_3e5d1c-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id231230_3e5d1c-20 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id231230_3e5d1c-20{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id231230_3e5d1c-20 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id231230_3e5d1c-20 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column231230_67e5e2-3d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column231230_67e5e2-3d > .kt-inside-inner-col,.kadence-column231230_67e5e2-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column231230_67e5e2-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column231230_67e5e2-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column231230_67e5e2-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column231230_67e5e2-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column231230_67e5e2-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column231230_67e5e2-3d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column231230_67e5e2-3d, .kt-inside-inner-col > .kadence-column231230_67e5e2-3d:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column231230_67e5e2-3d > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column231230_67e5e2-3d {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column231230_67e5e2-3d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a, .wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a[data-kb-block=\"kb-adv-heading231230_451878-1a\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:0px;text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a[data-kb-block=\"kb-adv-heading231230_451878-1a\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a[data-kb-block=\"kb-adv-heading231230_451878-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a, .wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a[data-kb-block=\"kb-adv-heading231230_451878-1a\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a, .wp-block-kadence-advancedheading.kt-adv-heading231230_451878-1a[data-kb-block=\"kb-adv-heading231230_451878-1a\"]{padding-top:0px;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading231230_451878-1a heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_451878-1a\"><strong>Download het 2026 <em>Social Media Onderzoek<\/em><\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66, .wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66[data-kb-block=\"kb-adv-heading231230_0ca291-66\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66[data-kb-block=\"kb-adv-heading231230_0ca291-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66[data-kb-block=\"kb-adv-heading231230_0ca291-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66, .wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66[data-kb-block=\"kb-adv-heading231230_0ca291-66\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66, .wp-block-kadence-advancedheading.kt-adv-heading231230_0ca291-66[data-kb-block=\"kb-adv-heading231230_0ca291-66\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading231230_0ca291-66 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_0ca291-66\"><span class=\"ez-toc-section\" id=\"Vul_het_formulier_in_en_ontvang_je_gratis_kopie\"><\/span>Vul het formulier in en ontvang je gratis kopie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column231230_d6e287-96 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column231230_d6e287-96 > .kt-inside-inner-col,.kadence-column231230_d6e287-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column231230_d6e287-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column231230_d6e287-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column231230_d6e287-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column231230_d6e287-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column231230_d6e287-96{position:relative;}@media all and (max-width: 1024px){.kadence-column231230_d6e287-96 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column231230_d6e287-96, .kt-inside-inner-col > .kadence-column231230_d6e287-96:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column231230_d6e287-96 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column231230_d6e287-96 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column231230_d6e287-96 {    max-width: 600px !important;  }}.kadence-column231230_d6e287-96 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column231230_d6e287-96\"><div class=\"kt-inside-inner-col\">\n<div>\n\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=470\" id=\"mauticform_202512socialmediastudy2026nl\" data-mautic-form=\"202512socialmediastudy2026nl\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" 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style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026nl_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026nl_submit\" type=\"submit\">DOWNLOAD<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026nl_id\" value=\"470\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026nl_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026nl_name\" value=\"202512socialmediastudy2026nl\">\n        \n    <\/form>\n<\/div>\n\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11, .wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11[data-kb-block=\"kb-adv-heading231230_1a3348-11\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11[data-kb-block=\"kb-adv-heading231230_1a3348-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11[data-kb-block=\"kb-adv-heading231230_1a3348-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11, .wp-block-kadence-advancedheading.kt-adv-heading231230_1a3348-11[data-kb-block=\"kb-adv-heading231230_1a3348-11\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<p class=\"kt-adv-heading231230_1a3348-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_1a3348-11\"><em><em>Metricool Software, S.L. is verantwoordelijk voor de verwerking van je gegevens om het volledige Social Media Onderzoek 2026 te kunnen uitvoeren en om je updates en promoties te sturen als je het betreffende vakje aanvinkt. Je hebt het recht om je gegevens in te zien, te corrigeren, te verwijderen, de verwerking ervan te beperken, bezwaar te maken tegen de verwerking ervan en dataportabiliteit aan te vragen. Je kunt je rechten uitoefenen door contact op te nemen met legal@metricool.com. Voor meer informatie verwijzen we naar ons <a href=\"https:\/\/metricool.com\/privacy-policy\/\">privacybeleid<\/a>.<\/em><br><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-EN-1024x576.png\" alt=\"\" class=\"wp-image-213297\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-EN-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-EN-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-EN-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-EN.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dit-vind-je-in-het-rapport\">Dit vind je in het rapport<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Een heldere momentopname van social media anno nu, uitgesplitst per platform. Maar ook krijg je jaar-op-jaar vergelijkingen op basis van accountgrootte en contenttype.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van de opkomst van Threads tot het gedrag van video op Facebook, de afname van het bereik op Instagram en de groeiende rol van Google Business Profile: dit rapport helpt je te begrijpen wat werkt, wat niet werkt en waar het groeipotentieel van jouw bedrijf of merk ligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je leest ook over de inzichten van creators en professionals uit de branche die hun eigen ervaringen delen over de veranderingen op social media en wat hetzelfde blijft.<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-item-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-item-wrap{max-width:500px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap231230_1266d7-19{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap231230_1266d7-19 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap231230_1266d7-19 kt-testimonial-halign-center kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-231230_0ab2c9-b7 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\"><\/h2><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\"><em><em><em>\u201cMy prediction for 2026 is that we will see a strong shift toward slower social media. More long-form videos on YouTube, a return to blogging, and a rise in creators who offer calm. After five years of short, fast videos and a wave of AI-generated content, people are looking for a more human rhythm and authentic storytelling.\u201d<\/em><\/em><\/em><\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-300x300-1-150x150.jpg\" class=\"kt-testimonial-image wp-image-231238 size-thumbnail\" alt=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-300x300-1-150x150.jpg 150w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-300x300-1.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong><strong>Latasha James<\/strong><\/strong><\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\"><em>Content creator (228K YouTube subscribers)<\/em><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benieuwd-naar-het-beste-platform-om-in-2026-te-groeien\">Benieuwd naar het beste platform om in 2026 te groeien?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of welke contentvormen de meeste interactie genereren? Of wat de beste tijdstippen zijn om te posten per social media? Download het volledige rapport gratis en duik in concrete data die je kunnen helpen bij je volgende stappen.<br><\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id231230_c1e195-6e{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id231230_c1e195-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id231230_c1e195-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id231230_c1e195-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id231230_c1e195-6e{background-color:#d0e9d7;}.kb-row-layout-id231230_c1e195-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id231230_c1e195-6e > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id231230_c1e195-6e{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id231230_c1e195-6e > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id231230_c1e195-6e alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column231230_1c5059-05 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column231230_1c5059-05 > .kt-inside-inner-col,.kadence-column231230_1c5059-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column231230_1c5059-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column231230_1c5059-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column231230_1c5059-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column231230_1c5059-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column231230_1c5059-05{position:relative;}@media all and (max-width: 1024px){.kadence-column231230_1c5059-05 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column231230_1c5059-05, .kt-inside-inner-col > .kadence-column231230_1c5059-05:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column231230_1c5059-05 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column231230_1c5059-05 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column231230_1c5059-05\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36, .wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36[data-kb-block=\"kb-adv-heading231230_dfcf26-36\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:0px;text-align:left;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36[data-kb-block=\"kb-adv-heading231230_dfcf26-36\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36[data-kb-block=\"kb-adv-heading231230_dfcf26-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36, .wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36[data-kb-block=\"kb-adv-heading231230_dfcf26-36\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36, .wp-block-kadence-advancedheading.kt-adv-heading231230_dfcf26-36[data-kb-block=\"kb-adv-heading231230_dfcf26-36\"]{padding-top:0px;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading231230_dfcf26-36 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_dfcf26-36\"><strong>Download het 2026 <em>Social Media Onderzoek<\/em><\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5, .wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5[data-kb-block=\"kb-adv-heading231230_85155f-f5\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5[data-kb-block=\"kb-adv-heading231230_85155f-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5[data-kb-block=\"kb-adv-heading231230_85155f-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5, .wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5[data-kb-block=\"kb-adv-heading231230_85155f-f5\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5, .wp-block-kadence-advancedheading.kt-adv-heading231230_85155f-f5[data-kb-block=\"kb-adv-heading231230_85155f-f5\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading231230_85155f-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_85155f-f5\"><span class=\"ez-toc-section\" id=\"Vul_het_formulier_in_en_ontvang_je_gratis_kopie-2\"><\/span>Vul het formulier in en ontvang je gratis kopie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column231230_ba288f-57 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column231230_ba288f-57 > .kt-inside-inner-col,.kadence-column231230_ba288f-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column231230_ba288f-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column231230_ba288f-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column231230_ba288f-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column231230_ba288f-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column231230_ba288f-57{position:relative;}@media all and (max-width: 1024px){.kadence-column231230_ba288f-57 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column231230_ba288f-57, .kt-inside-inner-col > .kadence-column231230_ba288f-57:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column231230_ba288f-57 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column231230_ba288f-57 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column231230_ba288f-57 {    max-width: 600px !important;  }}.kadence-column231230_ba288f-57 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column231230_ba288f-57\"><div class=\"kt-inside-inner-col\">\n<div>\n\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=470\" id=\"mauticform_202512socialmediastudy2026nl\" data-mautic-form=\"202512socialmediastudy2026nl\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026nl_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026nl_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026nl_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026nl_email\" for=\"mauticform_input_202512socialmediastudy2026nl_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026nl_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"nl\" id=\"mauticform_input_202512socialmediastudy2026nl_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026nl_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Ja, stuur me bruikbare tips, tools en aanbiedingen om mijn online aanwezigheid te vergroten met Metricool<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026nl_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026nl_submit\" type=\"submit\">DOWNLOAD<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026nl_id\" value=\"470\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026nl_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026nl_name\" value=\"202512socialmediastudy2026nl\">\n        \n    <\/form>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63, .wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63[data-kb-block=\"kb-adv-heading231230_5a7ffa-63\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63[data-kb-block=\"kb-adv-heading231230_5a7ffa-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63[data-kb-block=\"kb-adv-heading231230_5a7ffa-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63, .wp-block-kadence-advancedheading.kt-adv-heading231230_5a7ffa-63[data-kb-block=\"kb-adv-heading231230_5a7ffa-63\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<p class=\"kt-adv-heading231230_5a7ffa-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading231230_5a7ffa-63\"><em><em>Metricool Software, S.L. is verantwoordelijk voor de verwerking van je gegevens om het volledige Social Media Onderzoek 2026 te kunnen uitvoeren en om je updates en promoties te sturen als je het betreffende vakje aanvinkt. Je hebt het recht om je gegevens in te zien, te corrigeren, te verwijderen, de verwerking ervan te beperken, bezwaar te maken tegen de verwerking ervan en dataportabiliteit aan te vragen. Je kunt je rechten uitoefenen door contact op te nemen met legal@metricool.com. Voor meer informatie verwijzen we naar ons <a href=\"https:\/\/metricool.com\/privacy-policy\/\">privacybeleid<\/a>.<\/em><br><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Wat gebeurt er nu eigenlijk op social media? Welke platforms zijn dit jaar gegroeid? Waar is de meeste interactie? Wat voor content trekt de aandacht? In de chaos van social media is data je enige kompas. In Metricools Social Media Onderzoek 2026 hebben we meer dan 39 miljoen berichten van meer dan een miljoen accounts [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":213296,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[831826,831884],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-231230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-social-media-rapportages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Onderzoek 2026: Trends, Data en Wat Werkt | Metricool<\/title>\n<meta name=\"description\" content=\"Social 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