{"id":230320,"date":"2026-04-14T10:00:00","date_gmt":"2026-04-14T08:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=230320"},"modified":"2026-04-13T13:36:06","modified_gmt":"2026-04-13T11:36:06","slug":"press-release-linkedin-study-2026","status":"publish","type":"post","link":"https:\/\/metricool.com\/press-release-linkedin-study-2026\/","title":{"rendered":"Metricool\u2019s 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips"},"content":{"rendered":"\n

Annual report reveals deeper forms of engagement are growing on the platform, while underused content formats are driving strong performance <\/em><\/p>\n\n\n\n

MADRID, ES, April 14, 2026<\/strong> \u2013Metricool<\/a>, a global social media management platform, today unveiled its third annual LinkedIn Study, providing a comprehensive overview of LinkedIn users’ post performance and how content and engagement are evolving on the platform. For the first time, the study expands to include data from both LinkedIn Company Pages and Personal Profiles, reflecting broader usage behaviors and trends across the platform. <\/p>\n\n\n\n

While traditional metrics like likes, comments and shares are down year-over-year (YoY),\u00a0 with likes down 13%, comments 17% and shares 10%\u2014Metricool found overall engagement is up nearly 14%. <\/strong>This growth is driven by a phenomenon called \u201cinvisible interactions,\u201d where actions like clicks, carousel swipes, video views and link taps signal user intent even if not publicly visible. Carousel content\u2019s rising popularity underscores users\u2019 growing preference for interactive formats that go beyond traditional reactions. Metricool\u2019s findings reflect a broader shift on LinkedIn as the platform continues to evolve its algorithm<\/a>, with growing emphasis on credibility, relevance and deeper forms of engagement.\u00a0\u00a0<\/p>\n\n\n\n

\u201cSocial media managers have relied on likes and comments for years as the clearest signs of engagement, but that picture is changing,\u201d said Juan Pablo Tejela, CEO and Co-Founder of Metricool. \u201cThis year\u2019s data shows that some of the most important engagement signals on LinkedIn are happening in ways that are less visible but often more meaningful. The challenge now is understanding which metrics actually reflect impact and building content strategies around that shift.\u201d<\/p>\n\n\n\n

Key findings include:<\/strong><\/p>\n\n\n\n