{"id":220326,"date":"2026-02-06T11:45:05","date_gmt":"2026-02-06T10:45:05","guid":{"rendered":"https:\/\/metricool.com\/?p=220326"},"modified":"2026-02-06T11:45:06","modified_gmt":"2026-02-06T10:45:06","slug":"product-updates-january-2026","status":"publish","type":"post","link":"https:\/\/metricool.com\/product-updates-january-2026\/","title":{"rendered":"Product Updates \u2013 January 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/product-updates-january-2026\/#New_Instagram_Reels_metrics\" >New Instagram Reels metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/product-updates-january-2026\/#TikTok_%E2%80%93_Detailed_analytics\" >TikTok &#8211; Detailed analytics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/product-updates-january-2026\/#Copy_posts_across_multiple_brands\" >Copy posts across multiple brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/product-updates-january-2026\/#Schedule_with_AI_%E2%80%93_Guided_Mode\" >Schedule with AI \u2013 Guided Mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/product-updates-january-2026\/#Other_important_updates\" >Other important updates<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-new-instagram-reels-metrics\"><span class=\"ez-toc-section\" id=\"New_Instagram_Reels_metrics\"><\/span>New Instagram Reels metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve added not one, not two, but&nbsp;<strong>four new metrics<\/strong>&nbsp;for Instagram Reels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duration<\/li>\n\n\n\n<li>Retention %<\/li>\n\n\n\n<li>View rate %<\/li>\n\n\n\n<li>Reposts<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-1024x470.webp\" alt=\"\" class=\"wp-image-220328\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-1024x470.webp 1024w, https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-300x138.webp 300w, https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-768x353.webp 768w, https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-1536x706.webp 1536w, https:\/\/metricool.com\/wp-content\/uploads\/NEW-INSTAGRAM-METRICS-PRODUCT-1-2048x941.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-detailed-analytics\"><span class=\"ez-toc-section\" id=\"TikTok_%E2%80%93_Detailed_analytics\"><\/span>TikTok &#8211; Detailed analytics\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A month ago, we launched <strong>advanced analytics<\/strong> for Instagram (Reels and posts), and it worked so well that we\u2019ve brought it to TikTok \ud83d\udc4f\ud83c\udffb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access a detailed analysis of the<strong> first 15 days<\/strong> of your TikTok posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See in detail how your posts are performing<\/li>\n\n\n\n<li>Learn and identify the content that works<\/li>\n\n\n\n<li>Use that knowledge to optimize your content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advanced TikTok analytics<\/strong> are only available on the <strong>Advanced plans<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-1024x473.webp\" alt=\"\" class=\"wp-image-220335\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-1024x473.webp 1024w, https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-300x139.webp 300w, https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-768x355.webp 768w, https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-1536x710.webp 1536w, https:\/\/metricool.com\/wp-content\/uploads\/TIKTOK-POSTS-PRODUCT-2-1-2-2048x947.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-copy-posts-across-multiple-brands\"><span class=\"ez-toc-section\" id=\"Copy_posts_across_multiple_brands\"><\/span>Copy posts across multiple brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can&nbsp;<strong>bulk duplicate posts across multiple brands<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single post to multiple brands<\/strong><br>From the list or calendar view, click\u00a0<strong>Duplicate to another brand<\/strong>\u00a0and then select all the brands where you want to copy the post in bulk.<\/li>\n\n\n\n<li><strong>Multiple posts to multiple brands<\/strong><br>From the planner\u2019s list view, select the posts you want, click\u00a0<strong>Duplicate to another brand<\/strong>, and choose all the brands where you want to duplicate them in bulk.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/DUPLICATE-POST-BRAND-PRODUCT-3-4-1024x474.gif\" alt=\"\" class=\"wp-image-220338\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/DUPLICATE-POST-BRAND-PRODUCT-3-4-1024x474.gif 1024w, https:\/\/metricool.com\/wp-content\/uploads\/DUPLICATE-POST-BRAND-PRODUCT-3-4-300x139.gif 300w, https:\/\/metricool.com\/wp-content\/uploads\/DUPLICATE-POST-BRAND-PRODUCT-3-4-768x356.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-schedule-with-ai-guided-mode\"><span class=\"ez-toc-section\" id=\"Schedule_with_AI_%E2%80%93_Guided_Mode\"><\/span>Schedule with AI \u2013 Guided Mode<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using <strong>AI scheduling<\/strong> used to be tricky because it has so many different options, but not anymore. Now there\u2019s a <strong>guided mode <\/strong>that lets you schedule by simply filling in the fields, so you won\u2019t forget anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, you can now access this feature from a <strong>saved post<\/strong> or from the <strong>posts list<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI scheduling<\/strong> is only available on <strong>Advanced plans<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-important-updates\"><span class=\"ez-toc-section\" id=\"Other_important_updates\"><\/span>Other important updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[Planner] Auto-saving posts.\u00a0<\/strong>Now, if you close the planner without manually saving, you won\u2019t lose your work. Any changes you make to a post\u2019s settings are automatically saved every\u00a0<strong>30 seconds<\/strong>.<\/li>\n\n\n\n<li><strong>[Planner] Automatic conversion of unsupported image formats.\u00a0<\/strong>From now on, when you upload an image in a format not supported by that social network, the system will automatically convert it to\u00a0<strong>JPG<\/strong>.<\/li>\n\n\n\n<li><strong>[Analytics] Add \u201cReply to\u201d in reports.\u00a0<\/strong>We\u2019ve added the option to set a\u00a0<strong>reply-to address<\/strong>\u00a0for automatic monthly reports. Reports are only available on the\u00a0<strong>Starter plan<\/strong>\u00a0or higher.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New Instagram Reels metrics We\u2019ve added not one, not two, but&nbsp;four new metrics&nbsp;for Instagram Reels: TikTok &#8211; Detailed analytics\u00a0 A month ago, we launched advanced analytics for Instagram (Reels and posts), and it worked so well that we\u2019ve brought it to TikTok \ud83d\udc4f\ud83c\udffb Access a detailed analysis of the first 15 days of your TikTok [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":220345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830085],"tags":[],"etiqueta_analiticav2":[831099],"class_list":["post-220326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Updates \u2013 January 2026 | Metricool<\/title>\n<meta name=\"description\" content=\"New year, new Metricool features! 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