{"id":214124,"date":"2025-12-19T09:00:00","date_gmt":"2025-12-19T08:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=214124"},"modified":"2026-01-08T12:42:55","modified_gmt":"2026-01-08T11:42:55","slug":"trend-social-media","status":"publish","type":"post","link":"https:\/\/metricool.com\/it\/trend-social-media\/","title":{"rendered":"Scopri Tutti i Trend Social Media 2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/it\/trend-social-media\/#Trend_Social_Media_2026\" >Trend Social Media 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/it\/trend-social-media\/#Trend_2026_per_Social_Network\" >Trend 2026 per Social Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/it\/trend-social-media\/#Compila_il_modulo_e_ottieni_la_tua_copia\" >Compila il modulo e ottieni la tua copia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/it\/trend-social-media\/#Conclusioni\" >Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">I social media non rallentano mai. Ogni anno cambiano <strong>abitudini<\/strong>, <strong>formati<\/strong> e <strong>modi di creare contenuti<\/strong>, e il 2026 non far\u00e0 eccezione. Le piattaforme continuano ad aggiustare <strong>gli algoritmi<\/strong>, gli utenti continuano a cercare contenuti <strong>utili e autentici<\/strong>, e la competizione per emergere \u00e8 <strong>sempre pi\u00f9 alta<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo scenario, capire <strong>dove stanno andando i social media<\/strong> \u00e8 fondamentale per <strong>non restare indietro<\/strong>. La buona notizia \u00e8 che se conosci questi trend, puoi <strong>adattarti velocemente<\/strong> e sfruttare ci\u00f2 che sta arrivando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per questo abbiamo raccolto i <strong>trend social media 2026<\/strong> che segneranno la direzione di quest\u2019anno. Sfruttali per <strong>anticipare i cambiamenti<\/strong> e lavorare sulla tua strategia <strong>fin da subito<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trend-social-media-2026\"><span class=\"ez-toc-section\" id=\"Trend_Social_Media_2026\"><\/span>Trend Social Media 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-image214124_4f63eb-ee .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_4f63eb-ee\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/TOP-5-SOCIAL-MEDIA-TRENDS-IT-1024x576.jpg\" alt=\"\" class=\"kb-img wp-image-214138\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/TOP-5-SOCIAL-MEDIA-TRENDS-IT-1024x576.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/TOP-5-SOCIAL-MEDIA-TRENDS-IT-300x169.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/TOP-5-SOCIAL-MEDIA-TRENDS-IT-768x432.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/TOP-5-SOCIAL-MEDIA-TRENDS-IT.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-l-ai-passa-da-strumento-a-co-pilota\">1. L\u2019AI passa da strumento a co-pilota<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019intelligenza artificiale si occupa gi\u00e0 di <strong>gran parte del lavoro pi\u00f9 pesante<\/strong>: ti aiuta a <strong>pianificare i contenuti<\/strong>, a <strong>creare report<\/strong> e a <strong>testare idee pi\u00f9 velocemente<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma qui arriva il punto: la magia non sta nello strumento, ma in <strong>chi \u00e8 al volante<\/strong>. Il nostro ruolo cambia. Passiamo dal fare tutto manualmente a qualcosa di pi\u00f9 <strong>strategico<\/strong>: <strong>guidare l\u2019AI<\/strong>, correggere i suoi errori e prendere decisioni con <strong>dati reali<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E non lo diciamo a caso, i dati del <strong>Report sull\u2019uso dell\u2019AI nei Social Media<\/strong> lo dimostrano chiaramente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il <strong>96%<\/strong> dei professionisti usa gi\u00e0 l\u2019AI per i social media, e <strong>7 su 10<\/strong> lo fa <strong>ogni giorno<\/strong>.<\/li>\n\n\n\n<li>Il <strong>79%<\/strong> dice che grazie all\u2019AI crea <strong>pi\u00f9 contenuti in meno tempo<\/strong>.<\/li>\n\n\n\n<li>Ma il <strong>36%<\/strong> non sa o non misura se i contenuti creati con AI funzionano meglio.<\/li>\n\n\n\n<li>E il <strong>45%<\/strong> ne limita l\u2019uso per paura di <strong>perdere qualit\u00e0<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In sintesi, l\u2019AI \u00e8 gi\u00e0 parte del quotidiano ma spesso viene usata <strong>senza metodo<\/strong>.Nel 2026 la differenza non sar\u00e0 \u201cusare l\u2019AI\u201d, ma <strong>come<\/strong> la integri nella tua routine, <strong>come<\/strong> misuri quello che ti porta e <strong>come<\/strong> aggiusti il tono per far s\u00ec che continui a suonare come la tua marca e non come un testo generico uscito da una macchina.<\/p>\n\n\n<style>.kb-image214124_7856bb-25 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_7856bb-25\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-1-1024x384.jpg\" alt=\"tendencias redes sociales 2026\" class=\"kb-img wp-image-213944\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-1-1024x384.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/trend-1-300x113.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/trend-1-768x288.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/trend-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-la-creativita-umana-torna-protagonista\">2. La creativit\u00e0 umana torna protagonista<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019\u00e8 sempre pi\u00f9 contenuto scritto con AI e <strong>si nota<\/strong>. Per questo ci\u00f2 che fa emergere una marca non \u00e8 lo strumento che usa, ma il fatto che dietro si percepisca <strong>una persona reale<\/strong>. Alla fine, ci\u00f2 che richiama la nostra attenzione \u00e8 qualcuno che parla chiaro, con <strong>il suo stile<\/strong>, senza sembrare un robot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le persone cercano proprio questo: <strong>una voce naturale<\/strong>, esperienze che sembrano <strong>davvero vissute<\/strong> e un tono che non sembri \u201ccostruito\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E l\u2019esempio migliore \u00e8 quello che sta succedendo con gli <strong>influencer virtuali<\/strong>. Per un po\u2019 sembrava che sarebbero stati il futuro: perfetti, programmati e progettati al millimetro. Ma nel 2026 l\u2019audience li ha messi da parte. Non solo per la mancanza di <strong>autenticit\u00e0<\/strong>, ma per i dilemmi che sollevano: \u00e8 etico usarli senza dire che non sono persone reali? Come ci si connette a livello emotivo con qualcuno che non esiste?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alla fine, la risposta dell\u2019audience \u00e8 chiara. Non vogliono personaggi virtuali che non sbagliano mai. Vogliono creator <strong>reali<\/strong>, con <strong>criterio proprio<\/strong> e una storia dietro. \u00c8 un\u2019ulteriore prova che <strong>l\u2019umano<\/strong> torna a essere ci\u00f2 che fa la differenza.Per questo \u00e8 importante spiegare <strong>perch\u00e9<\/strong> fai ci\u00f2 che fai, raccontare le tue decisioni con <strong>trasparenza<\/strong> e mantenere una <strong>voce riconoscibile<\/strong>, anche senza vedere il nome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-le-community-diventano-il-vero-valore-del-brand\">3. Le community diventano il vero valore del brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sui social media non vince pi\u00f9 chi arriva pi\u00f9 lontano, ma chi <strong>connette davvero<\/strong>. La reach conta, certo, ma senza una community dietro non si regge niente: n\u00e9 le interazioni, n\u00e9 i cambi di algoritmo, n\u00e9 gli alti e bassi di visibilit\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E i dati del <strong>Social Media Study<\/strong> lo confermano. Ogni anno ci sono pi\u00f9 account, pi\u00f9 pubblicazioni e pi\u00f9 competizione per l\u2019attenzione. Quando la torta si divide tra cos\u00ec tanti, la reach smette di essere una garanzia. Quindi non si tratta di arrivare a tutti, ma di fare match con chi conta davvero.Per questo la community diventa la metrica che sostiene qualsiasi strategia. Pinterest \u00e8 l\u2019esempio perfetto: anche se le impression sono scese del <strong>58,99%<\/strong>, l\u2019engagement \u00e8 salito del <strong>25,90%<\/strong> perch\u00e9 l\u2019audience che vede i contenuti \u00e8 pi\u00f9 \u201caffinata\u201d e connessa.<\/p>\n\n\n<style>.kb-image214124_572019-2c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_572019-2c\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-3-1024x384.jpg\" alt=\"tendencias redes sociales 2026\" class=\"kb-img wp-image-213946\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-3-1024x384.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/trend-3-300x113.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/trend-3-768x288.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/trend-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le marche che emergono nel 2026 sono quelle che creano spazi in cui le persone vogliono partecipare. Non \u00e8 solo pubblicare: \u00e8 <strong>ascoltare<\/strong>, <strong>rispondere<\/strong> e costruire insieme alla community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E questo non succede solo a livello di brand. Le piattaforme stanno puntando su spazi pi\u00f9 diretti, privati e vicini. TikTok, ad esempio, ha lanciato il <strong>News Feed<\/strong>, uno spazio in cui si riunisce la community pi\u00f9 fedele per restare aggiornata sulle novit\u00e0 pi\u00f9 importanti dei brand preferiti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram segue la stessa direzione. Come ha dichiarato Adam Mosseri, i messaggi diretti sono una delle funzionalit\u00e0 che trainano maggiormente la crescita della piattaforma e continueranno a essere potenziati. E non \u00e8 l\u2019unico caso: <a href=\"https:\/\/support.google.com\/youtube\/thread\/18138167?hl=it&amp;msgid=388556429\">YouTube sta testando una funzione di messaggistica interna<\/a>, Spotify ha introdotto i propri DM e <a href=\"https:\/\/metricool.com\/it\/dm-threads\/\">Threads ha attivato i messaggi privati<\/a> per rafforzare il contatto diretto tra creator e community.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DO_T5qAEdmo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DO_T5qAEdmo\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DO_T5qAEdmo\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de Adam Mosseri (@mosseri)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-feed-personalizzati-piu-controllo-agli-utenti\">4. Feed personalizzati: pi\u00f9 controllo agli utenti<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre pi\u00f9 utenti vogliono decidere cosa vedere, senza dipendere da un feed \u201cpreimpostato\u201d. Nuove piattaforme come <strong>Neptune<\/strong>, che permette di regolare l\u2019algoritmo, e altre gi\u00e0 note come <a href=\"https:\/\/metricool.com\/it\/cos-e-bluesky\/\"><strong>Bluesky<\/strong><\/a><strong>, Flashes<\/strong> o<strong> Pinksky<\/strong> stanno indicando la strada verso un\u2019esperienza pi\u00f9 personalizzata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo cambiamento non riguarda pi\u00f9 solo realt\u00e0 di nicchia: sta arrivando con forza anche su TikTok, Instagram e persino YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok \u00e8 stata tra le prime a muoversi, introducendo strumenti come la gestione dei temi e il filtro intelligente delle parole chiave, che consentono di dare priorit\u00e0 a determinati argomenti ed escludere video in base a keyword specifiche. In pratica, ogni utente ha un vero e proprio telecomando per il feed \u201cPer te\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram sta testando un <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/reels-algorithm-control\">nuovo sistema per regolare l\u2019algoritmo nella sezione Reels<\/a>, attualmente disponibile negli Stati Uniti. Gli utenti possono indicare i temi di interesse e scegliere che tipo di contenuti vedere di pi\u00f9 o di meno. L\u2019algoritmo non scompare, ma diventa pi\u00f9 flessibile e adattabile alle preferenze individuali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche YouTube si \u00e8 unito a questo trend, testando la funzione \u201cIl tuo feed personalizzato\u201d. Basta indicare a un chatbot il tipo di contenuti che si desidera vedere per ricevere un feed costruito su misura.<\/p>\n\n\n<style>.kb-image214124_36e70a-bf.kb-image-is-ratio-size, .kb-image214124_36e70a-bf .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_36e70a-bf.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_36e70a-bf .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_36e70a-bf figure{max-width:600px;}.kb-image214124_36e70a-bf .image-is-svg, .kb-image214124_36e70a-bf .image-is-svg img{width:100%;}.kb-image214124_36e70a-bf .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_36e70a-bf\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-1024x526.jpg\" alt=\"tendencias redes sociales 2026\" class=\"kb-img wp-image-214036\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-1024x526.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-300x154.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-768x395.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-1536x789.jpg 1536w, https:\/\/metricool.com\/wp-content\/uploads\/feed-personalizado-youtube-2048x1052.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fonte: <a href=\"https:\/\/www.threads.com\/@oncescuradu\/post\/DRrtDPdjKRv\" target=\"_blank\" rel=\"noreferrer noopener\">Radu Oncescu<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosa significa tutto questo per creator e brand?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Che i contenuti non competono pi\u00f9 in un feed \u201cneutro\u201d, ma in feed <strong>personalizzati dagli utenti<\/strong>. Ecco perch\u00e9 la rilevanza \u00e8 pi\u00f9 importante che mai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pi\u00f9 conosci la tua community (interessi, bisogni, problemi), pi\u00f9 sar\u00e0 facile creare contenuti che si inseriscano perfettamente nei feed che le persone stanno modellando. Dimentica l\u2019ossessione per la viralit\u00e0 e concentrati su contenuti che il tuo pubblico voglia davvero vedere e che gli offrano valore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-il-long-form-si-riprende-la-scena\">5. Il long-form si riprende la scena<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per molto tempo il contenuto breve ha dominato: video rapidi e scroll infinito. Ma questa sovrabbondanza inizia a stancare. Le persone vogliono storie complete, contesto e qualcosa che vada oltre clip di pochi secondi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube ne \u00e8 la prova pi\u00f9 evidente: le visualizzazioni sono cresciute del 76%, confermando il ritorno del long-form.<\/p>\n\n\n<style>.kb-image214124_0ad9ef-5a.kb-image-is-ratio-size, .kb-image214124_0ad9ef-5a .kb-image-is-ratio-size{max-width:500px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_0ad9ef-5a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_0ad9ef-5a .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_0ad9ef-5a figure{max-width:500px;}.kb-image214124_0ad9ef-5a .image-is-svg, .kb-image214124_0ad9ef-5a .image-is-svg img{width:100%;}.kb-image214124_0ad9ef-5a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_0ad9ef-5a\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-5-IT-1024x555.png\" alt=\"\" class=\"kb-img wp-image-214139\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/trend-5-IT-1024x555.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/trend-5-IT-300x163.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/trend-5-IT-768x416.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/trend-5-IT.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok permite v\u00eddeos de hasta 10 minutos desde hace tiempo e Instagram ya ha ampliado los Reels hasta los 20 minutos. Esto no significa que los formatos cortos hayan dejado de funcionar. Un Reel r\u00e1pido y divertido sigue siendo perfecto para atraer a nuevas audiencias, pero ya no es lo \u00fanico que funciona.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRR5Ol2ACna\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DRR5Ol2ACna\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DRR5Ol2ACna\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida de Instagram\u2019s @design (@design)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel 2026 ci\u00f2 che vediamo \u00e8 che i contenuti pi\u00f9 lunghi e curati creano una connessione pi\u00f9 forte che mai. Bastano alcune tecniche di storytelling (anche nelle Stories) per aumentare intenzione e retention. In fondo le belle storie funzionano sempre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trend-2026-per-social-network\"><span class=\"ez-toc-section\" id=\"Trend_2026_per_Social_Network\"><\/span>Trend 2026 per Social Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo aver analizzato i principali <strong>trend social media 2026<\/strong>, \u00e8 il momento di entrare nel dettaglio e vedere cosa sta succedendo su ogni piattaforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perch\u00e9 s\u00ec, quest\u2019anno porta con s\u00e9 cambiamenti interessanti, nuove abitudini degli utenti e formati in forte crescita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ecco, in sintesi, come stanno evolvendo le principali piattaforme e quali insight emergono dal <strong>Social Media Study di Metricool 2026<\/strong>.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id214124_b76653-a0{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id214124_b76653-a0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id214124_b76653-a0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id214124_b76653-a0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id214124_b76653-a0{background-color:#d0e9d7;}.kb-row-layout-id214124_b76653-a0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id214124_b76653-a0 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214124_6cdc42-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column214124_6cdc42-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214124_6cdc42-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214124_6cdc42-93{position:relative;}@media all and (max-width: 1024px){.kadence-column214124_6cdc42-93 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214124_6cdc42-93, .kt-inside-inner-col > .kadence-column214124_6cdc42-93:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214124_6cdc42-93 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column214124_6cdc42-93 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column214124_6cdc42-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e, .wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e[data-kb-block=\"kb-adv-heading214124_e567c9-4e\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e[data-kb-block=\"kb-adv-heading214124_e567c9-4e\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e[data-kb-block=\"kb-adv-heading214124_e567c9-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e, .wp-block-kadence-advancedheading.kt-adv-heading214124_e567c9-4e[data-kb-block=\"kb-adv-heading214124_e567c9-4e\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading214124_e567c9-4e heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214124_e567c9-4e\">Scarica GRATIS il<mark style=\"\" true=\"true\" class=\"kt-highlight\"><b> Social Media Study<\/b> 2026<\/mark> <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c, .wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c[data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c[data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c[data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c, .wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c[data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c, .wp-block-kadence-advancedheading.kt-adv-heading214124_88ebe7-9c[data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading214124_88ebe7-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214124_88ebe7-9c\"><span class=\"ez-toc-section\" id=\"Compila_il_modulo_e_ottieni_la_tua_copia\"><\/span>Compila il modulo e ottieni la tua copia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column214124_c79543-2e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column214124_c79543-2e > .kt-inside-inner-col,.kadence-column214124_c79543-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column214124_c79543-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214124_c79543-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column214124_c79543-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214124_c79543-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214124_c79543-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column214124_c79543-2e > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214124_c79543-2e, .kt-inside-inner-col > .kadence-column214124_c79543-2e:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214124_c79543-2e > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column214124_c79543-2e button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column214124_c79543-2e {    max-width: 600px !important;  }}.kadence-column214124_c79543-2e button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column214124_c79543-2e\"><div 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<label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Voglio ricevere comunicazioni da Metricool<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026it_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026it_submit\" type=\"submit\">Invio<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026it_id\" value=\"420\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026it_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026it_name\" value=\"202512socialmediastudy2026it\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f, .wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f[data-kb-block=\"kb-adv-heading214124_d8ca49-0f\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f[data-kb-block=\"kb-adv-heading214124_d8ca49-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f[data-kb-block=\"kb-adv-heading214124_d8ca49-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f, .wp-block-kadence-advancedheading.kt-adv-heading214124_d8ca49-0f[data-kb-block=\"kb-adv-heading214124_d8ca49-0f\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading214124_d8ca49-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214124_d8ca49-0f\"><em>Metricool Software, S.L. \u00e8 il titolare del trattamento dei vostri dati per inviarvi il link per il download del Calendario dei Social Media 2026 Italia e per inviarvi comunicazioni con notizie, risorse e\/o promozioni se spuntate la casella a tal fine. Avete i diritti di accesso, rettifica, cancellazione, limitazione e opposizione al trattamento e alla portabilit\u00e0 dei vostri dati. Potete esercitare i vostri diritti inviando un\u2019e-mail a&nbsp;legal@metricool.com. Ulteriori informazioni sono disponibili nell\u2019Informativa sulla <a href=\"https:\/\/metricool.com\/privacy-policy\/\">privacy.<\/a><br><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn continua a crescere, ma farsi notare \u00e8 sempre pi\u00f9 difficile. Nel 2025 le impression sono diminuite del 23%, quindi non basta pi\u00f9 pubblicare senza una strategia: \u00e8 fondamentale capire cosa offrire e a chi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si nota anche un chiaro cambio di stile. I post troppo formali funzionano meno, mentre rendono meglio quelli conversazionali, che sembrano scritti da una persona e non da un reparto aziendale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per quanto riguarda i formati, i sondaggi stanno ottenendo risultati straordinari (+158% di impression) e i caroselli continuano a crescere, con un +247% di interazioni.<\/p>\n\n\n<style>.kb-image214124_2bccb2-94 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_2bccb2-94\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"904\" height=\"317\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/link1.png\" alt=\"\" class=\"kb-img wp-image-214386\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/link1.png 904w, https:\/\/metricool.com\/wp-content\/uploads\/link1-300x105.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/link1-768x269.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un dato da non sottovalutare: il divario tra pagine aziendali e profili personali si allarga sempre di pi\u00f9. Oltre i 100.000 follower, i profili personali performano nettamente meglio delle pagine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una strategia efficace \u00e8 puntare sull\u2019<a href=\"https:\/\/metricool.com\/it\/employee-generated-content\/\"><strong>Employee Generated Content (EGC)<\/strong><\/a>. Coinvolgi il tuo team nella creazione e condivisione di contenuti legati al brand per ampliare la visibilit\u00e0 e aumentare la credibilit\u00e0. Un approccio pi\u00f9 umano e vicino funziona meglio di qualsiasi messaggio corporate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest si consolida come il<strong> posto dove ispirarsi e scoprire idee<\/strong>, e quest\u2019anno si nota: le pubblicazioni sono aumentate del <strong>131%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cosa curiosa \u00e8 che, anche con pi\u00f9 contenuti, le impression scendono del <strong>58,99%<\/strong> e le interazioni del <strong>48,37%<\/strong>. Eppure l\u2019engagement sale di quasi un <strong>26%<\/strong>. Perch\u00e9? Perch\u00e9 anche se il contenuto arriva a meno persone, chi lo vede \u00e8 pi\u00f9 connesso e ha pi\u00f9 voglia di interagire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In generale, Pinterest evolve verso un contesto con <strong>pi\u00f9 competizione e meno impression<\/strong> per pubblicazione, ma anche con una <strong>reach pi\u00f9 ampia<\/strong>: arriva a pi\u00f9 utenti, anche se i contenuti competono di pi\u00f9 tra loro.<\/p>\n\n\n<style>.kb-image214124_8003d9-3f.kb-image-is-ratio-size, .kb-image214124_8003d9-3f .kb-image-is-ratio-size{max-width:550px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_8003d9-3f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_8003d9-3f .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_8003d9-3f figure{max-width:550px;}.kb-image214124_8003d9-3f .image-is-svg, .kb-image214124_8003d9-3f .image-is-svg img{width:100%;}.kb-image214124_8003d9-3f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_8003d9-3f\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"770\" height=\"583\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/pinterest-3.png\" alt=\"\" class=\"kb-img wp-image-214146\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/pinterest-3.png 770w, https:\/\/metricool.com\/wp-content\/uploads\/pinterest-3-300x227.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/pinterest-3-768x581.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Threads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Threads continua a crescere senza sosta: ha superato i <strong>400 milioni<\/strong> di utenti al mese e, in media, ogni post genera circa <strong>1.500 impression<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E un dato interessante: gli account grandi (100K-1M) pubblicano pi\u00f9 di <strong>53 volte a settimana<\/strong>. Pubblicano tanto, s\u00ec, ma perch\u00e9 Threads \u00e8 conversazione. Infatti, questi account in molti casi ottengono gi\u00e0 pi\u00f9 impression ed engagement qui che su X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E la cosa migliore \u00e8 che non serve complicarsi con contenuti perfetti. Threads funziona proprio quando smetti di cercare \u201cil post perfetto\u201d. Una cosa spontanea e naturale spesso rende meglio e batte di gran lunga i contenuti troppo perfetti.<\/p>\n\n\n<style>.kb-image214124_699eb7-24.kb-image-is-ratio-size, .kb-image214124_699eb7-24 .kb-image-is-ratio-size{max-width:489px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_699eb7-24.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_699eb7-24 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_699eb7-24 figure{max-width:489px;}.kb-image214124_699eb7-24 .image-is-svg, .kb-image214124_699eb7-24 .image-is-svg img{width:100%;}.kb-image214124_699eb7-24 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_699eb7-24\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"582\" height=\"495\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/threads.png\" alt=\"\" class=\"kb-img wp-image-214147\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/threads.png 582w, https:\/\/metricool.com\/wp-content\/uploads\/threads-300x255.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">X (Twitter)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su X, le <strong>impression sono scese del 5%<\/strong>, ma le <strong>interazioni sono aumentate del 12%<\/strong>. Questo dipende soprattutto da risposte e retweet con commento, che continuano a essere ci\u00f2 che muove di pi\u00f9 la conversazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I clic esterni, invece, continuano a scendere (<strong>-28%<\/strong>), quindi X spinge sempre di pi\u00f9 a parlare dentro la piattaforma, non a uscire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche<strong> il video continua a crescere<\/strong>: ha generato un <strong>35%<\/strong> in pi\u00f9 di interazioni ed \u00e8 attualmente il formato che funziona meglio per ottenere visibilit\u00e0.<\/p>\n\n\n<style>.kb-image214124_040a6c-75.kb-image-is-ratio-size, .kb-image214124_040a6c-75 .kb-image-is-ratio-size{max-width:603px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_040a6c-75.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_040a6c-75 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_040a6c-75 figure{max-width:603px;}.kb-image214124_040a6c-75 .image-is-svg, .kb-image214124_040a6c-75 .image-is-svg img{width:100%;}.kb-image214124_040a6c-75 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_040a6c-75\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"757\" height=\"591\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/x-3.png\" alt=\"\" class=\"kb-img wp-image-214148\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/x-3.png 757w, https:\/\/metricool.com\/wp-content\/uploads\/x-3-300x234.png 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube resta fortissimo. Nel 2025 <strong>le visualizzazioni sono aumentate del 76%, segnale chiarissimo che l\u2019interesse per la piattaforma cresce senza freni.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In pi\u00f9, le interazioni sono salite dell\u2019<strong>11%<\/strong> e il volume di pubblicazione del <strong>53%<\/strong>, a conferma che sempre pi\u00f9 creator puntano su YouTube.<\/p>\n\n\n<style>.kb-image214124_9c9b7d-c9.kb-image-is-ratio-size, .kb-image214124_9c9b7d-c9 .kb-image-is-ratio-size{max-width:651px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_9c9b7d-c9.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_9c9b7d-c9 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_9c9b7d-c9 figure{max-width:651px;}.kb-image214124_9c9b7d-c9 .image-is-svg, .kb-image214124_9c9b7d-c9 .image-is-svg img{width:100%;}.kb-image214124_9c9b7d-c9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_9c9b7d-c9\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"935\" height=\"552\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/youtube-5.png\" alt=\"\" class=\"kb-img wp-image-214149\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/youtube-5.png 935w, https:\/\/metricool.com\/wp-content\/uploads\/youtube-5-300x177.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/youtube-5-768x453.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gli Shorts sono ancora un\u2019ottima via per raggiungere persone nuove, ma<strong> \u00e8 il long-form quello che crea davvero community.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E qui arriva un punto interessante: l\u2019idea che \u201cYouTube \u00e8 pi\u00f9 difficile\u201d sta perdendo forza. Nel 2025 la frequenza settimanale di pubblicazione \u00e8 stata <strong>524%<\/strong> pi\u00f9 alta rispetto a TikTok e <strong>1007%<\/strong> pi\u00f9 alta rispetto a Instagram Reels. Se prima iniziava a fare paura, oggi i creator pubblicano pi\u00f9 che mai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bluesky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bluesky continua a ritagliarsi spazio nel panorama social. Nel 2025 ha superato i <strong>40 milioni<\/strong> di utenti registrati e ha lanciato funzionalit\u00e0 chiave come video fino a <strong>3 minuti<\/strong> (il formato con pi\u00f9 engagement), filtri per i messaggi diretti e il suo sistema ufficiale di verifica con check blu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche se le performance generali sono ancora sotto rispetto ad altre piattaforme di microblogging, i dati di Metricool mostrano segnali molto positivi: <strong>gli account fino a 100.000 follower ottengono pi\u00f9 interazioni che su X\/Twitter.<\/strong><\/p>\n\n\n<style>.kb-image214124_e30310-97.kb-image-is-ratio-size, .kb-image214124_e30310-97 .kb-image-is-ratio-size{max-width:571px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_e30310-97.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_e30310-97 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_e30310-97 figure{max-width:571px;}.kb-image214124_e30310-97 .image-is-svg, .kb-image214124_e30310-97 .image-is-svg img{width:100%;}.kb-image214124_e30310-97 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_e30310-97\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"906\" height=\"475\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/bluesky.png\" alt=\"\" class=\"kb-img wp-image-214150\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/bluesky.png 906w, https:\/\/metricool.com\/wp-content\/uploads\/bluesky-300x157.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/bluesky-768x403.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook non \u00e8 morto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonostante la fama di piattaforma \u201cvecchia\u201d, \u00e8 lontanissimo dal sparire. Nel 2025, pi\u00f9 di <strong>3 miliardi<\/strong> di persone hanno usato il social ogni mese, confermandolo come la piattaforma con la maggiore reach globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I dati del 2025 parlano chiaro: <strong>le performance dei post sono migliorate rispetto al 2024.<\/strong> La reach media \u00e8 aumentata del <strong>51%<\/strong>, le impression del <strong>57%<\/strong> e le interazioni del <strong>56%<\/strong>. Niente male per una piattaforma che in tanti davano per finita.<\/p>\n\n\n<style>.kb-image214124_9c6d36-91.kb-image-is-ratio-size, .kb-image214124_9c6d36-91 .kb-image-is-ratio-size{max-width:554px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_9c6d36-91.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_9c6d36-91 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_9c6d36-91 figure{max-width:554px;}.kb-image214124_9c6d36-91 .image-is-svg, .kb-image214124_9c6d36-91 .image-is-svg img{width:100%;}.kb-image214124_9c6d36-91 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_9c6d36-91\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"913\" height=\"591\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/fb.png\" alt=\"\" class=\"kb-img wp-image-214152\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/fb.png 913w, https:\/\/metricool.com\/wp-content\/uploads\/fb-300x194.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/fb-768x497.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Google Perfil de Empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non \u00e8 solo un profilo: \u00e8 quell\u2019insegna luminosa che fa s\u00ec che ti trovino prima di chiunque altro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se qualcuno cerca un posto vicino, la prima cosa che fa \u00e8 guardare su Google. Infatti, quasi met\u00e0 delle ricerche riguarda attivit\u00e0 locali e le aziende verificate generano molta pi\u00f9 fiducia. In pratica: la differenza spesso inizia da l\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E i dati Metricool lo confermano: <strong>nel 2025 sono cresciute le richieste di indicazioni (+34%), gli ordini di cibo (+78%) e le impression nelle ricerche mobile (+30%).<\/strong> Un Profilo dell\u2019Attivit\u00e0 non mostra solo il tuo business: lo spinge attivamente.<\/p>\n\n\n<style>.kb-image214124_70126f-0a.kb-image-is-ratio-size, .kb-image214124_70126f-0a .kb-image-is-ratio-size{max-width:562px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_70126f-0a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_70126f-0a .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_70126f-0a figure{max-width:562px;}.kb-image214124_70126f-0a .image-is-svg, .kb-image214124_70126f-0a .image-is-svg img{width:100%;}.kb-image214124_70126f-0a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_70126f-0a\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"957\" height=\"578\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/gbp.png\" alt=\"\" class=\"kb-img wp-image-214153\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/gbp.png 957w, https:\/\/metricool.com\/wp-content\/uploads\/gbp-300x181.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/gbp-768x464.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram non rallenta: nel 2025 ha superato i <strong>3 miliardi<\/strong> di utenti al mese e ha spinto ancora di pi\u00f9 sul video breve con <a href=\"https:\/\/metricool.com\/it\/instagram-edits\/\">Edits<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gli account collegati a Metricool sono cresciuti del <strong>64%<\/strong>, ma reach e interazioni sono diminuite. Quindi:<strong> non importa quanto pubblichi, se il contenuto non \u00e8 curato.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I Reels generano ancora molte interazioni, s\u00ec, ma i carousel sono quelli con le migliori performance per reach, impression ed engagement. Eppure, quasi nessuno li usa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Stories restano efficaci e funzionano ancora benissimo per comunicare con la community pi\u00f9 fedele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se c\u2019\u00e8 un\u2019idea da portarsi a casa \u00e8 questa: cura la qualit\u00e0 di ci\u00f2 che pubblichi, punta sui caroselli per emergere e combina Reels e Stories per attirare il tuo pubblico obiettivo.<\/p>\n\n\n<style>.kb-image214124_f12c81-88.kb-image-is-ratio-size, .kb-image214124_f12c81-88 .kb-image-is-ratio-size{max-width:710px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_f12c81-88.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_f12c81-88 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_f12c81-88 figure{max-width:710px;}.kb-image214124_f12c81-88 .image-is-svg, .kb-image214124_f12c81-88 .image-is-svg img{width:100%;}.kb-image214124_f12c81-88 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_f12c81-88\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"907\" height=\"299\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/insta-2.png\" alt=\"\" class=\"kb-img wp-image-214154\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/insta-2.png 907w, https:\/\/metricool.com\/wp-content\/uploads\/insta-2-300x99.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/insta-2-768x253.png 768w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok resta al top, ma il 2025 ha lasciato un messaggio chiaro: pubblicare di pi\u00f9 non significa crescere di pi\u00f9. Le performance sono scese rispetto al 2024. Le visualizzazioni sono diminuite del <strong>17%<\/strong>, la reach del <strong>19%<\/strong> e le interazioni del <strong>32%<\/strong>. <strong>C\u2019\u00e8 pi\u00f9 contenuto che mai ed \u00e8 sempre pi\u00f9 difficile emergere.<\/strong><\/p>\n\n\n<style>.kb-image214124_5ba13d-58.kb-image-is-ratio-size, .kb-image214124_5ba13d-58 .kb-image-is-ratio-size{max-width:642px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_5ba13d-58.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image214124_5ba13d-58 .kb-image-is-ratio-size{align-self:unset;}.kb-image214124_5ba13d-58 figure{max-width:642px;}.kb-image214124_5ba13d-58 .image-is-svg, .kb-image214124_5ba13d-58 .image-is-svg img{width:100%;}.kb-image214124_5ba13d-58 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image214124_5ba13d-58\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"893\" height=\"569\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/tiktok12.png\" alt=\"\" class=\"kb-img wp-image-214329\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/tiktok12.png 893w, https:\/\/metricool.com\/wp-content\/uploads\/tiktok12-300x191.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/tiktok12-768x489.png 768w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><figcaption>Fonte: Social Media Study di Metricool<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E presta attenzione al social commerce: TikTok ha raddoppiato i numeri e ha generato oltre <strong>26 miliardi di dollari<\/strong> in vendite. La piattaforma spinge forte per far s\u00ec che non si entri solo per intrattenersi, ma anche per comprare tramite <a href=\"https:\/\/metricool.com\/it\/tiktok-shop-italia\/\">TikTok Shop<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusioni\"><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span>Conclusioni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo aver analizzato come si sono evoluti i social media, ti lasciamo le principali cose da tenere a mente nel 2026.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Le piattaforme si muovono verso il privato<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">DM su Threads e Spotify, YouTube che testa i messaggi dentro l\u2019app, il Tabellone delle Notizie su TikTok\u2026 tutto punta nella stessa direzione: conversazioni pi\u00f9 dirette e vicine con la community.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Il video resta centrale<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 ancora il formato che ottiene pi\u00f9 reach e visualizzazioni, quindi ha senso che sia al centro di qualsiasi strategia. E in pi\u00f9, su YouTube il long-form funziona meglio che mai.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>L\u2019utente riprende il controllo del feed<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre pi\u00f9 piattaforme lanciano funzioni che permettono all\u2019utente di dire all\u2019app che tipo di contenuti vuole vedere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hai notato qualche altro <strong>trend social media 2026<\/strong>? Ti leggiamo nei commenti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I social media non rallentano mai. Ogni anno cambiano abitudini, formati e modi di creare contenuti, e il 2026 non far\u00e0 eccezione. Le piattaforme continuano ad aggiustare gli algoritmi, gli utenti continuano a cercare contenuti utili e autentici, e la competizione per emergere \u00e8 sempre pi\u00f9 alta. In questo scenario, capire dove stanno andando i [&hellip;]<\/p>\n","protected":false},"author":218,"featured_media":214125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830870],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-214124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-posts","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trend Social Media 2026 | Metricool<\/title>\n<meta name=\"description\" content=\"Scopri i trend social media 2026 e trasformali in idee concrete per la tua strategia di contenuti di quest\u2019anno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/it\/trend-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scopri Tutti i Trend Social Media 2026\" \/>\n<meta property=\"og:description\" content=\"Scopri i trend social media 2026 e trasformali in idee concrete per la tua strategia di contenuti di quest\u2019anno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/it\/trend-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" 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