{"id":200544,"date":"2025-09-10T10:19:00","date_gmt":"2025-09-10T08:19:00","guid":{"rendered":"https:\/\/metricool.com\/?p=200544"},"modified":"2025-10-07T14:35:27","modified_gmt":"2025-10-07T12:35:27","slug":"social-media-video-courte-rapport-2025","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/social-media-video-courte-rapport-2025\/","title":{"rendered":"Vid\u00e9o courte 2025 : tendances et insights cl\u00e9s [Rapport]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Reels, TikTok et Shorts dominent les r\u00e9seaux sociaux en 2025<\/strong>. Chaque jour, des millions de vid\u00e9os courtes se disputent quelques secondes d\u2019attention. Mais lesquelles parviennent vraiment \u00e0 capter le public ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le savoir, <strong>nous avons analys\u00e9 plus de 5 millions de vid\u00e9os et 582 000 comptes<\/strong> \u00e0 travers le monde. Ce rapport r\u00e9v\u00e8le l\u2019\u00e9volution du format court et les enseignements cl\u00e9s pour les marques et les cr\u00e9ateurs.<\/p>\n\n\n<section id=\"newsletter-block_c86d4a44e02ee9bca37c938a9a9356c1\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>T\u00e9l\u00e9chargez-le maintenant<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400;\">Remplissez le formulaire et recevez gratuitement votre exemplaire du rapport sur les vid\u00e9os courtes 2025<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=341\" id=\"mauticform_202509shortvideoreportdownloadfr\" data-mautic-form=\"202509shortvideoreportdownloadfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202509shortvideoreportdownloadfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202509shortvideoreportdownloadfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202509shortvideoreportdownloadfr_email\" for=\"mauticform_input_202509shortvideoreportdownloadfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202509shortvideoreportdownloadfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202509shortvideoreportdownloadfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202509shortvideoreportdownloadfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202509shortvideoreportdownloadfr_id\" value=\"341\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202509shortvideoreportdownloadfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202509shortvideoreportdownloadfr_name\" value=\"202509shortvideoreportdownloadfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es, afin de g\u00e9rer votre abonnement pour recevoir notre rapport et vous envoyer des communications avec des actualit\u00e9s et\/ou d\u2019\u00e9ventuelles promotions Metricool, sauf si vous vous y opposez, et ce, \u00e0 tout moment. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de suppression, de limitation et d\u2019opposition au traitement et de portabilit\u00e9. Vous pouvez exercer vos droits sur legal@metricool.com. Plus d\u2019informations dans la <a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">politique de confidentialit\u00e9 de Metricool<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Le format des vid\u00e9os courtes n\u2019est plus une nouveaut\u00e9 sur les r\u00e9seaux sociaux. La plupart des marques et cr\u00e9ateurs l\u2019ont d\u00e9j\u00e0 adopt\u00e9. Rien qu\u2019en 2025, le volume de vid\u00e9os courtes a augment\u00e9 de 70 %, atteignant pr\u00e8s de 6 millions de contenus publi\u00e9s par les utilisateurs de Metricool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais des interrogations restent en suspens :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sur quelle plateforme obtient-on les meilleurs r\u00e9sultats ?<\/li>\n\n\n\n<li>Y a-t-il encore de la place pour grandir gr\u00e2ce aux vid\u00e9os courtes ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es parlent d\u2019elles-m\u00eames. Apr\u00e8s l\u2019analyse de 582 456 comptes, voici les conclusions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram et YouTube montrent des signes de fatigue<\/strong> : plus de contenus publi\u00e9s, mais une baisse du reach et des vues.<\/li>\n\n\n\n<li><strong>TikTok redistribue l\u2019audience entre davantage de cr\u00e9ateurs<\/strong>, mais l\u2019engagement explose.<\/li>\n\n\n\n<li><strong>YouTube Shorts : leur volume continue de cro\u00eetre<\/strong>, mais les interactions chutent de pr\u00e8s de 50 % par rapport \u00e0 l\u2019an dernier.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-FR-1024x576.png\" alt=\"\" class=\"wp-image-200842\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-FR-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-FR-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-FR-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-FR.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Au final, la vid\u00e9o courte confirme son r\u00f4le central dans les strat\u00e9gies social media. Mais toutes les plateformes ne donnent pas les m\u00eames opportunit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que prouvent les donn\u00e9es : publier ne suffit plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut comprendre comment se comporte votre audience sur chaque r\u00e9seau\u2026 et ajuster votre strat\u00e9gie avant vos concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e9l\u00e9chargez le rapport et basez vos d\u00e9cisions sur 6 millions de donn\u00e9es, pas sur des suppositions.<\/strong><\/p>\n\n\n<section id=\"newsletter-block_c86d4a44e02ee9bca37c938a9a9356c1\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>T\u00e9l\u00e9chargez-le maintenant<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400;\">Remplissez le formulaire et recevez gratuitement votre exemplaire du rapport sur les vid\u00e9os courtes 2025<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=341\" id=\"mauticform_202509shortvideoreportdownloadfr\" data-mautic-form=\"202509shortvideoreportdownloadfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202509shortvideoreportdownloadfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202509shortvideoreportdownloadfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202509shortvideoreportdownloadfr_email\" for=\"mauticform_input_202509shortvideoreportdownloadfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202509shortvideoreportdownloadfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202509shortvideoreportdownloadfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202509shortvideoreportdownloadfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202509shortvideoreportdownloadfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202509shortvideoreportdownloadfr_id\" value=\"341\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202509shortvideoreportdownloadfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202509shortvideoreportdownloadfr_name\" value=\"202509shortvideoreportdownloadfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es, afin de g\u00e9rer votre abonnement pour recevoir notre rapport et vous envoyer des communications avec des actualit\u00e9s et\/ou d\u2019\u00e9ventuelles promotions Metricool, sauf si vous vous y opposez, et ce, \u00e0 tout moment. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de suppression, de limitation et d\u2019opposition au traitement et de portabilit\u00e9. Vous pouvez exercer vos droits sur legal@metricool.com. Plus d\u2019informations dans la <a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">politique de confidentialit\u00e9 de Metricool<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-parce-que-le-marketing-sur-les-reseaux-sociaux-ce-n-est-pas-juste-publier-du-contenu\">Parce que le marketing sur les r\u00e9seaux sociaux, ce n\u2019est pas juste publier du contenu &#8230;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0e Analyser jusqu\u2019\u00e0 100 concurrents<br>\ud83d\udce9 R\u00e9pondre \u00e0 tous vos messages depuis une seule bo\u00eete de r\u00e9ception<br>\ud83d\udcca Cr\u00e9er des rapports PDF ou PowerPoint \u00e0 votre image<br>\ud83d\udd17 Ajouter plusieurs liens dans votre bio<br>\ud83d\udcc8 Acc\u00e9der \u00e0 tout votre historique d\u2019analyses<br>\ud83d\udc65 Travailler en \u00e9quipe ou avec vos clients<br>\ud83d\udd04 Automatiser vos t\u00e2ches avec Zapier, Google Drive, Canva ou Looker Studio<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.metricool.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">INSCRIVEZ-VOUS GRATUITEMENT SUR METRICOOL MAINTENANT<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reels, TikTok et Shorts dominent les r\u00e9seaux sociaux en 2025. Chaque jour, des millions de vid\u00e9os courtes se disputent quelques secondes d\u2019attention. Mais lesquelles parviennent vraiment \u00e0 capter le public ? Pour le savoir, nous avons analys\u00e9 plus de 5 millions de vid\u00e9os et 582 000 comptes \u00e0 travers le monde. Ce rapport r\u00e9v\u00e8le l\u2019\u00e9volution [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":200827,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-200544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","etiqueta_analitica-social-media-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vid\u00e9o courte 2025 : tendances et insights cl\u00e9s [Rapport]<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances 2025 de la vid\u00e9o courte : analyse de 5M de 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