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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Content Marketing
How to Disable YouTube Shorts: A Guide for Focused Professionals
Short-form video has taken over. Since its introduction, YouTube Shorts has become a massive part of the platform, designed to capture attention in quick, dopamine-heavy bursts. For many, this is a fantastic way to discover new creators. However, for those of us who use YouTube as a professional tool for research, education, or brand management, […]
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Instagram
This Week’s Trending Songs on Instagram Reels: June 1st, 2026
Here's how to find trending songs on Instagram Reels in 2026, along with this week's top 10. Boost your video's chances of virality.
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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Metricool
Product Updates – May 2026
New section, new features: Campaign dashboards and Metricool Studio We hinted at this earlier in the month, and here it is: a new Reporting section in Metricool. Metricool Studio and Campaign Dashboards are available on Starter and Advanced plans for a limited time* *Afterwards they’ll be a paid add-on for Starter or Advanced Add trending audio […]
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Instagram
Trending Hashtags on Instagram: June 2026
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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Instagram
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. While Reels were the most impactful Instagram format in 2025, things have changed today. Our […]
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AI Marketing
Instagram
Manus AI: What It Is and How Meta’s AI Works
Artificial intelligence keeps moving forward, and every week, new AI tools show up promising to improve how we work. One of the names getting the most attention lately is Manus AI, especially after Meta acquired it a few months ago. What does that actually change in your day-to-day on Instagram, Facebook, or WhatsApp? And what […]
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LinkedIn
Best Time to Post on LinkedIn
Find out when the best time to post is on LinkedIn. Here you will find all the best days and times to post!
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TikTok
How to Delete a TikTok Video
We have all had that sudden realization. You post a video, and just as it hits the feed, you notice a spelling mistake in the first three seconds of the text overlay. Or maybe you forgot to add a CTA at the end of your script, or a product link in your bio has changed. […]
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AI Marketing
Social Media
5 Best MCPs for Marketing in 2026
If you have spent any time in the AI space recently, you have likely heard this term. But for those focusing on engagement rates and conversion funnels, you might still be asking: what is MCP in marketing and why should I care? This guide breaks down the most effective MCPs for marketing and how you […]
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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Metricool
Product Updates – April 2026
Filter the calendar and post lists by post type We’ve fine-tuned the filters 👏🏻. Now each social shows its own post types so you can filter them easily, Twitter/X with Post and Poll, Instagram with Post, Stories, and Reel, and so on for each platform. The checkbox says it all; it appears checked when all […]
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